Our Process

One of our main goals is to be disruptive. We're always looking for what can be better for the business and our customers. That goal comes with a step-by-step process that involves understanding the market, intense data analysis, smart tactics, a scrupulous attention to detail, and collaboration with internal and external partners.

Discovery

We start by exploring strategic opportunities. We look at the market, existing and potential customers, as well as current and future trends. Then we ask: What if?

Analysis

Every opportunity has to have the data to support its viability. Many ideas don’t make it past this step. If they do, it means there's compelling market, customer, and financial data.

Strategy

This is when the tactical plan gets developed. We create a detailed plan for the product, service or program, and include elements like operational requirements, financials, customer journey, and sales channel strategy.

Position

Here, we prepare a go-to-market plan. It includes where in the market the product, service or program will live and how it will be advertised to the target audience.

Test

Testing with a control group is invaluable. It allows us to assess internal capacity, ensures the message is reaching the target audience, helps to calibrate projections, and makes the launch faster and easier.

Go To Market

This is the most exciting and rewarding step in the process. It's when the product, service or program that has been months or years in the making, is launched!