The Customer LookBook
This new tool provides demographic profiles of our commercial and residential customers at each local distribution company
This new tool provides demographic profiles of our commercial and residential customers at each local distribution company (LDC). For residential customers, it includes information like age, gender, geographical location, education level, marital status, and household income. In addition to these key characteristics, it also sheds light on behaviors and interests.
The content of the LookBook has the potential to grow as more and more data is analyzed. These insights can help inform decisions and approaches as departments across GAS aim to more purposefully target and market to customers in an increasingly competitive landscape.
Take a Look at the Customer LookBook